Finding Faith
BIO Girls | Volunteer Recruitment 2023 | Video Series
Macy Kraemer, Lead Creative & Storyteller
Redfield Media, Video Production Company
Episode 5
Video Series Overview
This 2023 volunteer recruitment video series was designed for two outcomes, 1.) To inspire individuals to volunteer with BIO Girls and 2.) to show gratitude to our current volunteers. The video series was titled after the BIO Girls logo icon girl, who is named Faith, also giving an ode to the programs pillar of faith.
My Role
Interviewee Picks
Storyboarding & questions
Videography concept & vendor management
Creative direction
Strategy
Episode Goals:
Inspire emotional connection by uncovering each volunteer’s personal “why”
Highlight a diverse range of life stages and backgrounds among volunteers
Feature BIO Girls programming across multiple real-life settings
Distribution Channels
Targeted email campaigns
Organic and paid social media posts
Meta (Facebook/Instagram) advertisements
Dedicated volunteer recruitment webpage
ROI
Increased volunteer sign-ups and engagement
Strengthened emotional resonance with target audiences
Enhanced visibility and credibility of the BIO Girls mission through authentic storytelling
Execution
Episode 1
Episode 2
Episode 3
Episode 4
Episode 5
Outcome
Volunteer growth: Increased volunteer participation from 1,041 in 2023 to 1,276 in 2024 — a 23% year-over-year increase.
Expanded reach: Achieved high organic reach and engagement across social platforms, with strong shareability driving message amplification.
Stronger community connection: Authentic storytelling sparked deeper resonance, encouraging more individuals to take action and get involved.
Bonus impact: Each episode was accompanied by one additional minisode from the same featured location. Aubrey’s was memorable:
Episode 5 Minisode
Aubrey